How I Drove $20M+ in Revenue With Performance Marketing
Every brand faces the same roadblock: they spend on ads, but conversions don’t match expectations.
Performance marketing is one of those buzzwords you hear constantly, but what does it really mean in practice? For me, it has meant running campaigns that not only generate clicks and views but also deliver measurable revenue.
Over the last decade, I have managed millions in ad spend across Meta, YouTube, TikTok, and Google, helping brands, artists, and entertainment companies scale their audiences and hit ambitious goals. Along the way, I have learned what works, what fails fast, and what consistently delivers ROI.
The Challenge
Every brand faces the same roadblock: they spend on ads, but conversions don’t match expectations. The real challenge is not just driving awareness, it is turning that awareness into action.
My Approach
Here’s the framework I rely on:
Audience Targeting – Building custom and lookalike audiences that match buyer intent.
Tracking and Analytics – Pixel setup, data capture, and ongoing optimization.
Creative Testing – Iterating ad formats, copy, and visuals to unlock top performers.
Influencer Partnerships – Leveraging trusted voices to amplify campaigns.
Retargeting Funnels – Re-engaging warm audiences who already showed interest.
Cross-Channel Execution – Aligning Meta, YouTube, TikTok, and organic content.
Case Study Snapshot
One example is my work with Utopia Distribution, where I oversaw more than $200K in paid media.
50M+ impressions and 6M+ video views.
Helped films like Shiva Baby rank #1 at NYC’s Quad Cinema for 10 weeks.
Generated over $10M in revenue across theatrical, on-demand, and e-commerce sales.
Achieved 800% ROI on indie film campaigns.
Across projects, these strategies helped generate over $20M in total revenue and achieve a remarkable 2500% ROAS.
Lessons Learned
Creative + Data = Results. Testing visuals and copy is as important as audience targeting.
Influencers matter. Trust translates directly into conversions.
Retargeting closes the deal. Most conversions come from the warm audience.
Integration wins. The strongest results come when organic, influencer, and paid campaigns work together.
Final Thought
Performance marketing is not about chasing quick wins. It is about building systems that consistently deliver measurable ROI. Whether it is a film launch, a new brand, or a national campaign, the principles stay the same.
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