Allow me to reintroduce myself...my name is...Jason. From record sales to sold-out concerts... Ok, I'll stop quoting Jay-Z. What I wanted actually to talk about is what I, or the larger collective of marketers, do as marketers. Marketing consists of so many different elements and applies virtually to every industry that I think this will help break down how I and other marketers have applied our knowledge to various verticals over the years. While I can’t speak for everyone, I think it also applies to many professionals in this space.
I have been helping brands build and manage their social media platforms and digital marketing strategies over the past ten years. With my experience in content strategy, copywriting (English majors, what's up!), and account management, I have developed active, engaged communities and helped brands build out their platforms with over 60 million followers. These engaged communities are still the best revenue drivers for brands, which can pair with automated marketing tools. Look at some of the most popular lucrative brands, and you will likely find a very active social community behind them. User-generated content is literally the lifeblood of revenue.
Anyway, where did this all start, though? As an English major and journalist, around 2012, I decided to teach myself marketing because I saw where things were going. I taught myself because, at the time, schools, and this was a major CUNY school, were charging $20K “to learn how to write the perfect tweet.” Right…
Social media strategy, the platforms we use today, most ads platforms, social targeting, and retargeting, etc., really even existed when I graduated college with an English degree in 2010. People were still on Facebook to keep up with high school friends and their friends around campus, not to launch ad campaigns. In my spare time today, I still continue to learn things like Photoshop, video editing (CapCut has been awesome!), and CRM tools since I see the importance as marketing becomes this cohesive wheel connecting multiple elements across the board.
Moving on, through targeted advertising, which is built on top of the engaged community, I have also driven millions of people to landing pages – websites, product pages, LinkTree and the like, Spotify, ticket landing pages, etc. To pair with these initial engagements and traffic campaigns, I have built out conversion and customer acquisition campaigns. Naturally, lead-gen campaigns also come into play here.
Alluding to what I mentioned above, if your organic community is built out and managed correctly and is very in touch with your brand, that essentially becomes the lead-gen campaign. That takes time and trust, though. It doesn’t happen overnight, but when it clicks, it really clicks. Patience is a virtue. This is definitely ideal and helps tremendously. With my strategies, I have helped brands generate over $20 million in revenue and launch engaging geo-targeted marketing campaigns around established and new products, albums, singles, film releases, fragrances, concerts, etc.
So, that brings me back to my initial point, applying this to numerous industries. I have worked with big and small agencies, start-ups, and brands of all sizes across numerous verticals, such as entertainment, real estate, fashion, tech, safe-chemicals companies (I worked with a company that grows sustainable lavender, for example), food & beverage, and more. Can I help you out? Well, I’m always open to a good conversation! Let’s find out.
I have also recently helped brands build out new TikTok platforms with over 2 million followers. These platforms turn into lead-generating machines, and I typically see a 5% conversion rate on my campaigns. I really love the platform, and there is also the new addition of the TikTok Shop.
Can I help you out? Let’s talk and see what we can do.